It is the most logical thing to do. The daily death toll in India has stabilized between 3,000 and 4,000. Similarly, the number of cases also stand at 150,000-250,000 range. These are huge numbers. Before the second wave, the average number of daily cases stood at less than 10,000 and the number of deaths were ~100 per day. Current numbers represent a 30x spike and it is going to take many months for the situation to go back to normal.
And regarding popularizing cricket, I don't even know if it is possible. During the two decades during the 2000-2020 period, the ICC took a very strong line of discouraging cricket in the associate nations. The reduced the participation of associate countries in the global tournaments, scrapped the inter-continental cup and many of the other global tournaments and reduced funding to almost zero. However, the biggest blow was when they changed the eligibility criteria, which allowed foreigners without any connection to a particular country to represent that country in cricket. That just killed the local talent. 20 years ago, many of the European and American teams were having cricket teams predominantly comprised of locals. Now these teams are 100% made of expats from India or Pakistan.