The first time I read the description of AMC I was extremely disappointed that exchanges would even allow such a concoction to be listed. Shame on the exchanges. The ridiculous business model and rules, especially that AMC and VMC are owned by the same entity, should have been an instant no-go for the exchange. Burnside/Ukyo/whoeverelse, please tell me how you can possibly read the description of AMC and allow such a thing to exist on your exchange.
Exchanges: enjoy your fee's now, because this method of doing business will hurt you in the long run. However, if you gain the reputation as a diligent exchange that does not allow these type of "securities" you will gain the respect and confidence of investors. Please do not use the "investor ignorance is not our fault" copout. Its your responsibility to disallow these types of schemes from being listed in the first place. You are a pseudo accessory by allowing it to be listed.
Somewhere down the line, months or years from now, it will be situations like this that cause government agencies to wave their arms and insist that more regulation is needed over this space. (Whether enforcement is feasible is a separate question.)