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Physical bitcoins are absolutely the BEST way to introduce people to the concept of bitcoins. I've personally recruited dozens, if not hundreds, of people to the bitcoin community and by far the most effective tool in winning someone over is simply handing them a physical coin. There's just no replacement for feeling the weight of bitcoin in your hand.
The problem with the current implementation of physical bitcoins is that they are really wallets (or a way to access a wallet) in a pretty package. In other words, while they are a great way to introduce people to the concept, they don't add much value. If I transfer the bitcoin from my physical coin to my smartphone wallet, I still have the same value in my wallet, but now I have a gold (colored) coin that looks pretty, but doesn't have much in it.
I was thinking about an alternative, and I went back to the idea of bitcoin being analogous to gold (except that you can't melt it down). So instead of coin, how about paper? When banks where first created, the bankers held gold for their customers, and issued gold certificates. These certificates could be redeemed at any time at the bank for real gold, so (assuming the bank is dependable) they were used for exchange, and thus paper money was created.
Since we're talking about different levels here, let's take the original banking concept and substitute bitcoin for gold, and (metal) coin for paper. Now let's create the "Bank of Bitcoin", and have it issue (metal) coins in various denomination (1 BTC, 0.25 BTC, 0.1 BTC, .05 BTC, .01 BTC, etc.) The metal coins would not have a Bitcoin address associated with them, but could be redeemed at a bank branch for bitcoin. Or, they could be used to buy things from others without having to have access to a device.
The problems with this idea are that the Bank of Bitcoin would have to develop trust that these coins will always be redeemable. It would also have to adhere to banking regulations. For these reasons it would probably have to start as a subsidiary of an established bank.
On second thought, I don't think the Bitcoin community is ready for this.
Great feedback. I think paper physical bitcoins are great, and I don't think they've been done right yet. There are ways for the bitcoin network itself to serve as the "central bank of bitcoin" and that's basically what I'm working on. Using the blockchain to handle physical to digital exchange/ redemption addresses a lot of problems. I'd love to hear more ideas from people that KNOW the bitcoin protocol inside and out on how we can make that happen.