But what I'm talking about here is to us to post something about Bitcoin on our social media, you can just at least post something like your first transaction with Bitcoin and share your story on your Facebook or take the picture of your book that you just bought from the internet using your Bitcoin and then post it on your Twitter.
Don't be afraid to share your experience, you won't get hurt by doing it!(at least not now)
Sometimes you meet people and they ask what are you up to and if you mention Bitcoin that is when I find people are receptive and interested in it. That said awareness and teaching them how to get some are a whole different ballpark, but I agree social media is a good means to promote awareness and get more users interested in the long run.