It's important to consider those who forgo investing in utilizing the system because it is currently capped at 2.7 effective tps.
If you put the actual cost (without block reward) of processing a bitcoin transaction on the user, bitcoin would die tomorrow. Maybe not completely, but it would be like pokemon cards for the "old money" hodlers.
You may think that permissioned sidechains will deliver us from not having the throughput to survive on fees alone, but I think that's an even bigger gamble.
It sounds corny, I agree, but billyjoe's Scale or Die has some truth to it.
It is equally important to recognize the actual utility value of Bitcoin. I wouldn't blame anyone on foregoing transactional use of Bitcoin seeing its very real shortcomings as a payment system. Let us be honest with ourselves this system is absolutely not ready for mainstream consumer acceptance and we shouldn't be concerned about consumers looking the other way.
Give it some time and the necessary infrastructure and tools to abstract the highly technical and generally confusing nature of Bitcoin will be built. We should also admit that these mainstream users looking for an efficient payment system do not care at all about the decentralization or security of the thing. Let's be real here regular joes just want something that works, centralized or not.
The people pouring big money into Bitcoin (I'm talking about buying bitcoins) couldn't care about its transaction capacity at the moment. Most rational investors are in it for the long haul and a majority of the coins are kept in cold storage and paper wallets where they haven't and won't move for years.
There shouldn't be any urgency to cater to a userbase which is inexistent as it stands. Technology will evolve over the next few years and will provide the necessary tools for proper, actual scaling of the system. No amount of block size increase will allow us to serve a mainstream consumer base doing hundreds of thousands of transactions per seconds. Bitcoin is not designed to handle this load while staying secure & decentralized.