This can swing both ways, good or bad.
If you attract the attention of the EU officials (in Brussels, you cannot *not* bump into them), you put BTC on the EU map which is potentially a good thing, but you also risk exposing it to unwanted regulation, which could be a hindrance.
I'd be interested to know how things turn out in Helsinki.
Would you be surprised if senior members of HM Government (HMRC/MOD/Treasury), are talking to prominent members of the UK Bitcoin community? The attention phase has passed.
Oh, I think it's just starting.
It started a few months ago, and is a continuing dialogue.
They're only a few years late...