This is interesting. This is likely very positive. I do not *think* they would be doing this if they were not bought into the ecosystem philosophically. In other words if Bitcoin is just a precursor to PalCoin that's one thing... and I do not doubt PalCoin is likely.
I think this smells. They have known about Bitcoin and other crypto companies since 2012/2013. They could have bought any number of them then for cheap, and enabled crypto payments a long time ago.
So why now?
The likely culprit is that their profits are falling, and they're looking for another way to lock in users into their payment services platform. And also to scoop 0.5% on every crypto buy/sell. It is all greed driven, that is all. Absolutely nothing altruistic about it.
Risk vs return. Public companies have to abide by strict rules. Without any regulations public company cannot invest in assets used by pornographers, terrorists, druggies. They have responsibility to their share holders, and they can't take the risk of investing millions only to find out a day later that FinCen declared any holding of BTC as illegal. It's preposterous to slam first companies when they start dipping their toes in the water. Good think is honey badger doesn't care about your silly purity tests. Grease the wheels and support companies taking the first risk.
Reminder: Not just Honey Badger.
It's those 3 other shitcoins that they have no business exposing their shareholders to, as well as to their users.
Also, it's criminal they don't allow their users to actually hold and transfer the crypto that they are buying. If they allowed that, I wouldn't be so sour on PP, I'd be applauding them.