That's one problem directly connected with team leaders behind the ICO.
New projects have problems in beginning, they aim to become reputable
businesses one day, and road to that isn't easy. Great team with a great idea
needs to make sure product to be great too, for marketing cause like that
project will come to customers and supporters. Many things can go wrong,
competition is one of them.
I think this list of possible problems can be very long. Problems exists to be
solved, good team can handle everything. When you invest in ICO watch the team
behind, good team deals with problems and makes progress.