The price only gets higher and many people miss the boat this way.
Well, that could be true, but I think not all the time, a new comer would always want to invest into it, so being late is not that big problem and not a hindrance not to try bitcoin..Most of the time one would not try bitcoin because they do not know what it is..
Yeah lack of knowledge is main issue in people not going for bitcoin as they are not aware about it and they don't know how to use it or how to earn it.
Then we gotta give 'em what they need. A little publicy never hurt anyone, and especially the fact that good publicity and general knowledge about the crypto community can be very good for the price.