This feeling you just stated isn't alien to gamblers especially those who are not gambling for fun but to make money from gambling or probably to win a fortune off gambling, such people do have this feeling more often than you can imagine because the dream is always to win big against all odds, some times they get lucky and the other they lose their money.
Listing to that voice or thing in you that keeps telling you such often will only get you to the point of gambling addiction so it's better you try to stay within your gambling budget and what ever you win be contempt with it and not wish to have won even more as this will increase your greed level and cause you to start chasing loss which me be the beginning of your journey to chronic addiction which will means you may need help to get out of it if you ever want to quit in the nearest future.
as you said, that's the usual dilemma of most gamblers, they have the feeling that if they continue to bet, they have the chance to hit big. but unfortunately, the usual circumstance is that, you will bust your bankroll fast if you don't know how to manage your funds.
if you follow your desire to play, definitely, you won't stop playing. that's the magic of these gambling games. it is very addictive and if you can't contain yourself, you will find out soon that you are under the spell of your games.
it is understandable that if we place bet, of course, we want to win. who wouldn't want to win, right? but always keep in mind to be a responsible gambler. bet what you can afford to lose. and not think that it will give you winnings to pay for your debts. because the probability of winning is not always 100%, even if we say, you live and breath that particular sports. upset does always happen, and so you can't assure the outcome of your bet up until it is already over.