~snip~
That situation about receiving baby products because Google already knows one is expecting one is kind of creepy, to be honest. Also all this situation makes me think on the possibilities of a Google employee taking advantage of their clearance level to access that statistical information, so they can bet on political elections in the United States (or even abroad) having a better picture of it is actually going to happen.
Probably it would be against their hiring contract, but if they are just a lil bit careful, they could get away with it and constantly pocket money on USA presidential elections or elections in other countries where Google products are popular, like Europe.
The amount of information Google (and other big tech companies) have about individual people is insane.
Many people don't even think twice about it, but just to give a simple example let's say you use Google Maps to drive somewhere. You drive around and the phone is logging everywhere you go.
It also logs the current speed and location of your car. If Google wanted, it could contact local police and tell them where you were driving faster than the speed limit. Google has all the data about max speed and your speed and location, so it would be evidence (at least technically, not sure if legally allowed).
That's a really simple example, but it opens your eyes to what Google might be able to do with your data. Think about it, it has all your contacts, who you talk to, where you go, etc, etc. It probably even has your future events in your calendar. Noticed that Google changes the background image to match your text?, for example if you add a "BBQ at Mat's place" it will show you a BBQ image. That means they know the type of things you are doing and when you are doing them.
It's really creepy when you start noticing these things. And it is just getting worse by the day.
This means that of course Google et al will have a very accurate prediction on an individual level about who you are voting for. It might even know that you went to certain types of events associated with specific political parties.
Having all that information at mass scale, I think a company like Google might have enough information to be able to estimate which states are going to end up voting one way or another, in a much better way than a simple telephone poll.