next step? what are you talking about? you act like there's some grand plan that is being executed to rob ppl of their BTC. and who exactly is behind this? the Winklevii in cahoots with the gubmint? ridiculous.
if this ETF gets approved, it's to the moon. it's too late to prevent private ownership of Bitcoin. ask the Chinese.
Regulation is exactly what Bitcoin needs if its going to grow fast. All the major players are begging for regulation and rulings.
the problem with this is that regulators have this bad habit of moving the goalposts to protect their own private interests.
Bitcoin was designed to circumvent this which is why so many businesses that you refer to are having a hard time. ex: Bitinstant
give them some coins, problem solved.