selling with loss is different from panic selling.
sometimes you make mistakes and buy when it was not a good time, or because you wanted to take a rather bigger risk and bought on the rise. so you sell when price doesn't move to your expectation at a loss and that is ok as long as you know what you are doing.
but the problems is when people who buy, or invest in anything don't know what they are doing. when they buy into the rise they do it because they are afraid of missing out and then when they sell they are afraid of missing out again! and in this process they only lose money because they don't buy back at bottom.
All this is lack of courage or fear of more losing. A single wrong decision of wrong buying or selling make so much fearing a person that he dont take further risk and therefore lose the lost money.A good approach is to learn from the previous lessons and come back with more passion of winning.