So that's why Bitcoin XT has a separate brand.
Now, that problem can be easily resolved by inventing yet another new name, adapting the XT rebranding patch, and then setting up that new alternative brand with its own website, etc. But it turns out to be a lot of work to do that, especially if you want builds for every platform, gitian reproducibility, code signing etc. I don't have the energy to do it all twice over. If someone else wants to though, go for it.
[- Mike Hearn]
Hmm. Wonder what's involved in the rebranding. I'd probably be willing to share but I hadn't thought of the rebranding and it would be Linux only (probably).