It does look cruel unless you read the first comment after the article:
"No I am not surprised. Because here in the USA, Bureau of Labor Statistics reports, 1st year failure is about 37% of all businesses with employees. That is rather misleading because the stats does not include sole proprietorships. In the USA, about 70% of all new businesses are sole proprietorships and their failure rates the first year are abysmal. "
So 46% vs 37% is not that big of a difference imho. ICOs are a good way to get funding for business, some will succeed some will not. It is also a good way to invest your hard earned money (after researching ICOs of course).