If they had been SMART, they would have settled for fewer sales and NOT tried to compete on price - the same route Caanan is taking with the Avalon - except that the SP20 when set for the same hashrate as the S5 was almost identical efficiency level and ran a hair cooler.
The SP20 compared to the S5 was a night and day difference in many respects - the SP20 could get down semi-close to the high end of S7 efficiency range (at a cost in hashrate), or it could be tuned to do 50% or so more hashrate than the S5 (at a cost in efficiency), and that tuning also allowed it to handle high temps a LOT better than the S5 could.
You could also STACK SP20s, they were a lot more compact design in actual usage (longer, but lower in height and no cables/lack of a top made the EFFECTIVE height quite a bit lower, and almost identical width).
The SP20 was also overall a much more PROFESSIONAL design - it's STILL a more professional design than the S7 or S9 or even the Avalon 741.
Configurability and professional design came at a cost though.
RIP Spondoolies... I loved them! Great support and product too.