Suggestion List:
Clean up Product List: There are too many products offered. K.I.S.S. (Keep it simple stupid) should be applied here as (let's face it) the majority of people that are into mining bitcoins right now are not the brightest and it allows for a cleaner website, Easier PR releases, easier $/GH Comparison with other companies.
Lower Prices: Current pricing is not beating any competition out there, VMC needs to set a very good price for their products based on when they are expected to be delivered.
Offer unbeatable Guarantees: Stand by your product, everyone understands things can go wrong but you need to follow KnC's Ruleset. "Under Promise and Over Deliver". This will build the trust that VMC needs to recover from a rocky start.
Clean up Website: The Website as is looks very clunky, old school. You can look at just about any other competitor and their websites are very SIMPLE, ELEGANT, and TO THE POINT. VMC's website is currently none of these and honestly I believe it is overwhelming for most users contrary to what a few "customers" might have suggested.
Use Legit Pictures: Don't use these 1/2 assed photoshop pictures, it screams unprofessional and in a time where every little detail is nitpicked about an ASIC Company you have to use decent graphics to portray what you expect to be shipping.
Press Releases: Once the above is completed and everything is running smoothly you then run all of your PR. You contact every news website you can and have them update or write new stories based on prices/products. Currently all of the stories that were ran after the eASIC News Release shows that VMCs current lineup of products are not very good compared to the competition. It's time we give them something good to compare.
This is good. I'd like to point out that almost all of the above relate to the selling of hardware. As we all know a large part of the business is also in creating mining farms and I suspect it is this area that has most of Ken's attention given his engineering skills.