I think not changing the AEON logo/branding is a mistake and a waste of an opportunity, but it looks like I'm outvoted, so ce la vie.
+1
im not crazy about the blue square because at smaller sizes, im sorry, but its just unreadable.
No one has explained to me why smaller sizes like 16x16 are even needed at all. I'm not sure any of the proposed replacements would be legible at those tiny sizes either.
The greater the scalability, the more universal the logo. The
easier it is to perceive at a distance, the greater the functionality of its objective. It needs to be visually identifiable and easy on the eye whether big or small. This includes favicons for minimised software, as well as online environments which can function as defacto advertisements; environments such as coinmarketcap. What's the point in celebrating Aeon's inclusion in the Top 100 if you can't see what the damn coin is? I swear, nearly every single coin in that list has a catastrophically crap logo, so it's not like the competition is all that hard. A little bit of applied intelligence into the proceedings will go a long way.
But it's not just a case of scalability. Right now, AEON doesn't even have a logo. There's no shape at all. It's just a word on a blue background. That's not acceptable for a currency. It might be acceptable for a
payment system or a
piece of software, but a currency is an intellectual concept in its own right. If it's going to succeed it's going to need some proper memetic firepower, not just a word on a blue background. I mean, you could have a separate logo for the
AEON core software as a word on a blue background, but for the actual
currency you're going to need a shape... or at least something practically functional and scalable.
Plus, I don't get the preoccupation with this company logo color psychology chart. If I had a BTC for everytime someone had shown me that chart in the past 24 months pertaining to altcoin development, then I surely would be richer than Satoshi himself. It's largely a junk science. Besides, AEON is not a company, nor a product, nor a money making exercise, and none of us are being employed.... so why the hell would it be seeking to follow in the footsteps of a multinational corporation? We're a currency. It's a completely different science! AEON is a private decentralised currency with a specific userbase and target demographic, so what point is there in referring to the Facebook logo? I don't get it. Apples and oranges.
AEON is supposed to be experimental and radical. Where's the experimentation and radicalism?
Or at least a little common sense, re: scalability and shape.