So will the retailer using the eLYQD have direct access to the manufacturers, avoiding contact with the wholesale trade?
Our goal is to create the leading decentralized consumer marketplace used by broad audiences by maintaining a thriving ecosystem of consumers willing to buy vaping products at lower prices and manufacturers looking to sell directly and surpass existing wholesale and retail channels. Our main role is to develop the open source technology required for running the platform and create a successful model to incentivize all participants.
A win-win situation for all.
eLYQD team
Further this market will then be advantageous for both the manufacturer and the customer, but can the retail and wholesale trade be used in the eLYQD project?
There is a tectonic change in the retail and services industry. The Direct-To-Consumer movement. While it already began a few years back, these brands and entrepreneurs are now in every industry, changing the habits, preferences, and share of wallet of the most desirable consumers.
An underlying principle of e-commerce is to skip the costs and logistics of using a retail middleman to sell directly. Let's not even consider the benefits of eco-commerce, decentralization or blockchain yet.
The Internet didn’t invent the idea of cutting out the middleman. But it has certainly facilitated the growth and practicality of the practice, and it’s popular. After all, the lack of a retail markup makes products less expensive for the consumer (and potentially more profitable for product manufacturers).
If physical stores are no longer essential to the customer experience required to market your products, you no longer need wholesalers to distribute your products—and retail locations no longer add to the cost for the end-user.
Hence, by having wholesalers or retailers marketing products that are not manufactured by them, completely defeats the purpose of what eLYQD is trying to achieve.
Skip the middleman.
Buy direct.
Save money by eliminating the wholesale distribution link of the supply chain.
Welcome to eLYQD, an exclusive decentralized vaping marketplace!