In what I can see now, It is like just giving free money to the developers. Nothing innovative really, people needs to stop being greedy for profits, to stop this kind of nonsense coins.
Thats why coisn like this and new ICOs is becoming cancer already of the crypto world is that, old coins room for development is being limited. Instead of the community suggesting a way for old coins to improve, they will make an ICO and a new coin. This is not looking good anymore in crypto world.