Looks nice, but how can I be sure that it's not a scam ?
My first initial response to this question in my mind was, how can you not tell a scam from legit projects. Well you have a new account so i'll play along and explain.
First thing i am looking for in a product is team members from linkedin (make an account so you can dig in deeper) and
find out if they are qualified, if this their field, how they are connected, what's their history, have they failed before and why?
And study whitepaper, is it vague? does it contain lot's off buzz words? does it promise a lot of financial gains? If yes, i am not investing.
Then again if by scam you somehow mean that will the price go down after ico, (it doesn't mean that but) then you should take a look how the tokens are divided, what are the discounts of presale, who get's what so you can tell how much is going to get dumped and when. How much advisories get? (it's basically free money for them) and how much are the bounties.
Study them and you have a better chance of guessing where the price is headed.
But study everything, more you study, and the more you'll dig deeper, the better edge you'll have.