I'm in for the long haul, so no need to figure out how it works at the moment ;-)
Instructions aren't too bad, just have to practice your copy/paste skills
I hope this succeeds, but honestly, I passed on this because of this specific reason. How do they expect to gain greater adoption if you you have to jump through 50 hoops to execute a trade? People just want to put in a price and click buy or sell. Why the overcomplication?
You should read
'As always, we welcome all community feedback on the process and these instructions and will constantly strive to improve them for ease of use. In the future, you’ll be able to use our simple web app and wallet to buy and sell BNT, and other smart tokens, in a friendly and secure environment."
https://blog.bancor.network/how-to-trade-your-bnt-on-myetherwallet-bd91ebd78c9d
Other alternatives people can just trade in exchanges.
But buying through smart contract help alot by increasing the value.
Though the steps are a bit involved initially, it will simplify over time with apps. Early adopters have an edge. Just consider how incredible it is to be able to buy and sell (eventually any token) through a smart contract!
Totally agree with you, but it is going to be plenty people who's jumping on exchanges first to dump their little x2-x3 ... profit and jump to another ico.