3. LOCAL BUSINESS <-> NODE HOLDER
A local light shop, say it’s named Lights On is located in a small, but charming city Fargo, North Dakota.
One of the BGX node holders, say AT&P, is taking an interest in helping local shops. AT&P provides its users with an ATP coin when users sign up for its services, which can be used at any local shop that’s part of the BGX network.
Now that’s extra value to the “Fargo-ans” (“Fargonians”?) that are choosing which telecom to join. Not just residents of Fargo benefit, but residents of every village, town or city where enough businesses joined the BGX network.
Meanwhile, Lights On gets an instant boost in traffic when the city dwellers that have joined one of the largest service network are interested in shopping specifically with them.
Now that’s stronger than just Trip Advisor ratings.
By allowing an additional Business 2 “Business” 2 Customer participant, we avoid the “chicken and the egg problem”. The business that holds the nodes is the one bringing the customers, while the business that sells the digital goods (and loyalty is certainly a digital good) — brings the value.
The BGX’s value is building a bridge to connect many businesses to many businesses by ensuring easy integration and cost-effectiveness of the system.
In our examples, it was the telecom company AT&P that held the nodes. In reality, the nodes can be held by any business (a professional node-holder) that has:
(1) the required DEC token balance;
(2) technological infrastructure that they need to utilize to maximum profit;
(3) a defined user base that they want to get more returns from;
(4) and of course a certain ambition to survive in the economy of tomorrow.