PR in non-profit ventures has been a major issue. Since the foundation for the Bitland project must be unbiased and work for the benefit of the people and the government (without putting the government interests above the people's), it is an NGO entity. The enterprise organization of Bitland Global will be developing the software that gets licensed to other governments.
Bitland NGO's will be the local organizations for each country, so right now if you've seen on Twitter there is "
Bitland Ghana".
What they are doing is operating on the ground there, going around making B2B contacts with commercial property owners, investors, agriculture representatives, and the mining unions.
So, for example there is a major problem with illegal mining in Ghana, so if we can get more of the legal miners signing through Bitland to have smart contracts securing their operations; having the government oversight will THEN allow contracts between investors and development contractors. ROIs can be guaranteed in the contracts legally, because there will be government oversight on that part of the infrastructure.
Partnering with Openledger was a great short term benefit, because we will be able to implement their future voting structure to allow the community to have an immutable and observable say in operations.
We're not trying to go beyond our need for the pilot, which is why we have set our limit for the ICO. Once we get through the pilot project, governments will be the ones funding development, and the original people who got in on Cadastrals will understand the long term benefit then.
What I was referring to earlier with Non-profits spending most of their funds on advertising comes from
examples like this:
"More than half of the organizations treat less than 15 percent of their advertising as overhead. For those organizations, if advertising were their only expense, their program spending ratios would be greater than 85 percent—an excellent figure by any standard. Once again, this phenomenon is not unique to the largest charities. The example of the Wounded Warrior Project is instructive. Among its over $49 million in advertising and promotional expenses, only 1 percent is treated as overhead; the rest is considered program spending. That is, advertising expenses are actually what boosts their program spending ratio above 80 percent. This is hardly a circumstance of overhead ratios forcing a nonprofit to cut advertising."
I hope this gives some insight as to why we are just NOW shifting resources to PR.
Cheers!
Chris
This one is on me. 
We dont want to know about whats under the hood,its all to technical and consumes too much of our brain cells.Seduce us ships with nice packaging. 
Well thats at least the case with 70 percent of us in this section of forum.