Hello everyone, long time lurker here. I've invested in 4000 Blackcoins and I really want this currency and community to be a success for us investors, but more importantly for the future consumers who use the currency.
Up until 10 days ago I had heard of bitcoin and digital currency, and saw it as a bit of a fad and didn't really give it a second thought until a friend pointed me here.
I am writing this post on the fly and don't have a direct point as such to make, but here are my observations.
Build and support an ecosystem that is simple to use
I sat down both my Mum & Dad who are in their 60s, My sister who is in her 30s and my 12 year old niece individually and showed them the wallet and how it worked, as well as the Blackcoin.co website. All were very confused and found it all a bit geeky!
We really need to simplify how we put our message across. My sister made a comparison with Paypal and I think that is a good one. Ask yourself, how would you explain to a senior or a teen exactly what we do?
Everyone go and have a look on the Paypal site, just how well what they do is explained and how in simple terms it is all laid out. We should be modelling ourselves on this kind of excellence and getting a simple message across as soon as they hit the blackcoin.co main website. Video should be straight in front of them explaining who we are, what we do and then tell them to explore the site to learn more and get started. The bitcoin.org website is a fair attempt at this, but we can easily do this to a higher standard.
Give examples of how it can be used in unique situations, as well as day to day. For example if I went travelling to Australia and got stranded and lost all my cash etc, explain how quickly my wife or my parents could send over some currency to me quickly and easily.
Build up social media
I think the social media icons should be right up the top - and a bit bigger. People really trust and engage with Facebook especially and I would hope that all who are reading this message have given the Blackcoin facebook page a like - if not please do so as every little helps. If my local bakery has an active Facebook page that gets attention, we should have one too.
Humility will save us from humiliation
We need to be who we are. By that I mean that we have a great concept that is being worked on, and we believe we can benefit our customers. But my opinion is that we should give off some young startup "vibes" and put out the message that we have a usable product, but there is more to come!
Perhaps a box on the mainpage to sign up for a newsletter of progress and new features would help retain interest in people who are interested, but not yet willing to take action just yet. Rather than them bouncing off the homepage and never returning again.
Also any bitching and moaning about our "competitors" has to stop. We can acknowledge that there are other currencies out there and respect the ones that innovate, but don't trash talk them. Competing is quite simple when you are focused on your product and ideals.
Summary
I really really want this to work guys and girls, and the thought that goes through my mind is how innovators like Steve Jobs (Apple) or Jeff Bezos (Amazon CEO) would work with something like this.
If you look at the Amazon approach, they start with the customer and work backwards towards the core - this is definitely something we need to address. Our customers will either be using our homepage (which although I understand it is early days and mainly aimed at investors needs to be evolved) or most likely mobile apps. We need to get the mobile apps sorted ASAP!
Quite frankly from the friends and family feedback I have got about the way digital currency is at the moment, the bitcoin and digital currency experience for the masses (who are our future users) is more of an ordeal than a pleasure, why would they give up their cash and credit card and join our eco system as it is?
And here is how we can win - but making it simple enough to make them WANT to use us instead. No one else has managed to do it yet, our competitors are edging closer but from the feedback I have received so far, it's an open goal and an easy win if we get it right.
If I had the money, I would invest massively in mobile apps. Neither me, my friends or family wanted to boot up our PC and Mac to do trade. Speaking to my uncle who is a retired programmer, he suggests that iOS and Android are much more secure than Windows so the hack-attacks can be largely reduced - a simple example is they could automatically backup user wallets to an external location, the app could have a feature that insists you enter a 4-6 digit PIN in addition to the usual passwords as a simple, “last mile” way of securing your transactions.
Anyhow, enough from me for now - I look forward to your comments and feedback.
Regards,
Steve
could you please post this onthe subreddit and subscribe, itd be nice to have another logical voice like yours there:)
http://http://www.reddit.com/r/blackcoin/