A lot of coins are scam... remember DIGS, DIBS, GRID... all big ICO scams. Also a lot of those scams are run by newbie accounts, or were run by crowdsale.io. With the strict rules on Bittrex now, it is difficult to get those type of scams on Bittrex, so they scammers are moving from one exchange to another exchange.
This coin will be most likely nicely pumped, not really a problem when you own 100% of the coins and then people will put buy orders on it, and suddenly the coin will collapse. We all know the story, we all know the risks, people need to make their own call.