This is a magnificent idea! Very thoughtful and unique. This is going to help new businesses drastically as they now will have the idea of their demographic and can work accordingly. One thing im concerned about is how will they showcase these characteristics, i hope its a general output rather than different for each individual as it would not be advisable to use someones info without them knowing.
True, the idea is unique and amazing, this might be useful for so many creators who in turn can update their content according to the demographics. I believe they'll ask user to sign for them and collect the information which users are willing to share and then give that information to the websites. I hope this is all secured and the users privacy respected!
Our proprietary technology enables us to closely observe web visitors’ habits, utilizing massive quantities of visitor behaviour information (true Big Data). The data is processed by sophisticated artificial intelligence models to create high-quality user profiles. The models make use of different aspects of the visitors’ habits, such as the content they read, visiting frequency, time of day, day of the week, time spent etc.
Creating user profiles, storing and accessing personal data is subject to strict personal data protection in the EU and perhaps less strict in the US and other parts of the world. The European Union is introducing new legislation, named
GDPR, in 2018, and we have one of the best experts advising our project on this field. Since we are involved in the same data analysis efforts as Google, Facebook, Amazon and Adobe, we will study in detail how they comply with personal data protection legislation and not deviate substantially from their model. We ensure to be
GDPR ready before the new legislation will come into force.
Kind regards,
BehaviourExchange team
