One big story about visual content, or why video is still better than textFriends, hello! We were asked recently "What do I need Livestore for? I can easily watch video on youtube. How do you want to surprise me?". Therefore, we would like to answer this questions immediately! All advantages of Livestore and visual content are mentioned in this post! Let`s go!
In his question our opponent did not take into account some of the most important features of the project, that are the key ones and do not regard Livestore and video sales. However, first let's tackle the question of the need for these innovations.
Why is Livestore necessary, and how is it going to deal with problem of the confidence to the seller?
Initially, video is more attractive way of interaction with the audience. First, it provides an opportunity to increase conversion and helps users to understand the product better. As the statistics shows, after watching the video the volume of sales was raised in the online store by 64-85%.
Secondly, let's confess to each other honestly. We do not like to think. It is easier for buyer to watch video in which an unknown man will tell everything about the product, and even turn it around in front of the camera. It's easier and more pleasant than reading a long and tedious description, even if it contains the most incredible technical features. It is always more interesting to see clearly how GoPRO shoots, rather than read about the resolution of 4K video.
Statistics shows that 55% of users watch video content carefully, and this is the highest indicator among other types of content. So, people are already saying that until 2020 all online stores will be turned into video sales format.
The industry is developing fast, until recently we had mobile phones with IrDA, and a 2.0 Mp camera was considered as luxury. There was neither technology nor especially the Internet. And today we can make funny videos with cats, immediately post them on youtube and get likes and views. And it is really cool!
We have already written about our collaboration with Viuly, and if you didn't notice this text, then pay attention now. Viuly is a decentralized video platform based on blockchain. And they kindly provided for FLOGmall the opportunity to host video of our users on their platform.
Now all our video-stores will be stored and placed under the guidance of our new partner. Also, with Viuly, we agreed on a new format for video sales, which will allow to buy goods from FLOGmall directly using the video on Viuly. Functional device and working version of our technical integration will be available in the coming weeks and each of you will be able to go to FLOGmall in order to create your own video-store.
In general, it is hard to escape a conclusion that thanks to video content, the whole industry is changing radically. The buyer has the opportunity to become better acquainted with the goods, the seller has the opportunity to sell goods more profitable. Companies that use video in their marketing, from year to year, increase profits by 49% faster than the companies that do not.
Video content is a new step in the development of e-commerce. The step is high enough. No doubt.