● Publish products to make them easily available for ordering
● Provide fair prices on their products and compete openly with other manufacturers
● Customise the INS official app according to their own branding, promote it to consumers
to have a higher chance for repeated use and earn cross-marketing rewards
● Serve in a trustful manner to keep a high rating score and attract more consumers
● Provide attractive promotion and loyalty rewards to acquire and retain consumers
● Get direct customer feedback