Yea if you can pull that off I could see LYR hitting $10 each.
Yea... no.
Previous experience shows that merged mining drives the price down... and when you think of it, its completely logical.
With coins like Lyrabar (and Vertcoin tbh) the price is not really driven by supply and demand, its mostly driven by supply only (thats exaggerated of course, but you get the meaning). Each coin is worth exactly as much as the miner that minted it is ready to sell it for. Now if you give this miner 2 coins instead of one, sooner or later the price of both coins will, again, be equal to approximately the same amount.
But then again, price is not the thing you should be primarily interested in, now, is it? Merged mining brings a lot to the table, it gives you wider adoption, more centralization, bigger and better distribution, network security, it gives you free advertisement, a happier community and many many other things... but certainly NOT a price bump.
And if any of you thinks that a temporary decrease in price is not worth all of these benefits... well then, it sucks to be you, I guess.