NEW MONEY PROJECT [Phase 3 UPDATE]Hello everyone. Thanks for the patience. As stated Pre-Sale and the ICO and the bounty campaign is now officially over. In the coming days SoLCert funds will be distributed to the appropriate accounts with bounty participants receiving their SoLCerts last. Thank you to all who participated in this process. This post will be an extensive plan on what phase 3 of this project will look like. You can choose to downplay the potential of this project at your own risk. Either way, thank you for checking it out.
I've tried my very best to explain that this project is about reaching mainstream consumers with mainstream utility of blockchain TODAY. Not tomorrow. TODAY. Say it with me. TODAY. Something NO OTHER BLOCKCHAIN PROJECT CAN SAY THEY HAVE DONE. In my opinion consumers don't need to hear blockchain or Bitcoin to use the wonderful technology. They just need to hear that it works and is FIXING a pain point in their lives. The number one pain point most if not all Americans can agree on right now is the absolute pain of Cable Television. I've tried my best to explain this is the place WE need to start to make a real difference in their lives.
Once we show them here and gain their trust, THEN we can move out to other places. I've tried my best to explain that we have already built all the technological features needed to make a difference. That not another blockchain needs to be launched to reach mainstream consumers. That's right programmer RELAX. All the heavy lifting has been done. Now lets sell what we have made instead of fretting over YET ANOTHER blockchain that promises to do x y and z. For this project Bitshares already does everything we need to succeed and launch a product with mainstream consumers. And that is what we are going to do through phase 3's KickStarter.
Latest prominent individual in Silicon Valley (Alley) to admit that Bitcoin and
blockchain has pretty much failed is Fred over at AVC check it out. Although he is still optimistic as any investor should be he admits that programmers have failed us with their route of selling features and not looking at a Holistic approach. And they have absolutely failed. It is now time to try something new. Something different. Something simple that has worked for ages... The human touch. THAT IS WHERE THIS PROJECT COMES IN.
You don't like that? That is totally fine. Go somewhere else or to another project. I did not just start this project yesterday. I've been at this for a while and now that we have been supported in a big way there is no stopping now. There is simply here we go
NEW MONEY KICKSTARTER INTRO (Phase 3)The market place is called Sollywood TV and the digital currency is Sollars and $ense: Smart Money... Or New Money. As I stated as a project we are really based around building platforms for the currency's use with regular consumers. That is why we are labeled the New Money project and Sollywood TV is simply one product that will use the currency. For an overview of all this check the following links:
New Money project Overview (vid)
https://www.youtube.com/watch?v=0-c8KHgH-tINew Money Project Overview (blog)
http://newmoney.sollars.com/new-money-explaining-new-money-project/New Money FAQs
https://medium.com/@sollarsandsense/new-money-faqs-2d5e8e730caf#.nogf8fyrmWith the funds that have been raised a little more than half will go towards continued technical development of Sollywood TV and Sollars and Sense beginning UIA functionality for consumers. This is nothing new and was projected since February to be the route we will be taking. Again we do not need to launch another blockchain to reach consumers. Bitshares technology will be doing the heavy lifting on the back-end for that. And its wonderful block-chain tech. We right now need a message and real utility that consumers can use today instead of tomorrow. I will keep saying it until it sinks. The human touch is how we win.
Sollywood TV/Sollars Technical DevelopmentWe will be using a prominent Chicago development firm for the bulk of design and actual development of the Sollywood TV marketplace. Members of the Bitshares community will be helping with the UIA side. This is mostly consulting. Both the development firm and members of Bitshares community will appear in our Kickstarter video.
We will be road-mapping the entirety of what we will be doing on the technical side. This is for KickStarter stretch goals and also so we know where we are trying to get from where we start (technical wise). Its also so that it can be crossed-checked by Bitshares community members who can be trusted. Finally it is also for when Sollywood TV is turned into a start up and we start to onboard employees.
I'm close to finalizing a deal with the development team for continued development of the Sollywood TV MVP Market place and the Sollars and Sense UIA that will be attached to it. As soon as the partnership is finalized it will be announced. We will also be holding a Beyond Bitcoin hangout with myself, Bitshares members, and the development partnership. This will most likely be in June. At the very least technical development will take about 90 days maybe a little more to reach satisfaction of a real launch. We will be shooting the KickStarter and launching it around the 40-70 day period. This is just a projection. In reality it may take a little longer. All I know is that we will not be rushed. The goal is to get this right however long it takes.
Content for Phase 3 KickstarterThe content that will be made for phase 3 will fall into four of the following categories:
Sollywood TV ExplainerThis is being worked on currently and will be the video that will go up on the Sollywood.tv website. It is being made in the style of a movie intro and will explain the platform from a cord-cutter perspective as that is the individuals we want to pledge to the project. And it is also the individuals who need to understand the beauty of having Sollars attached to their new marketplace. It will also throw in some bones to the content creator side who is also individuals we want to pledge to the project. But this video will be shorter than the New Money explainer. It will be no longer than 3 minutes and will most likely end up being 2 minutes. Short and sweet. We will have the highest quality cameras for this video and the highest quality animations.
Sollywood TV walk through VideosWhen the time comes we may make some walk through videos of the basic functionality for the platform. This is not guaranteed as its really all about timing. We may choose to do it before the KickStarter or after as a way to get content creators and consumers excited about functionality.
Content Extras for Kickstarter This is the type of content that is about 1-2 minutes long dealing with various topics of the Hollywood industry. Just little snippets of information individuals might not know that could be useful to helping them understand the importance of building this system. This along with all other content will be shot on the highest quality of cameras.
Main KickStarter VideoThis is the mac-daddy video and will be collaborated with individuals who are from my film network. The video will be about 4-5 minutes long and some aspects have been figured out below:
ScriptThe script is pretty much done. Has been worked on since the end of last year. The only thing that will be added now are lines that explain the story we have done in the last three weeks and changes in the gift structure [ie we raised X amount from folks who live on the Internet.] Funny stuff like that.
Date April Location logisticsMost of the video will be shot here in Chicago but may also take place in Virginia as many Bitshares developers including ByteMaster are stationed there.
EquipmentYou already know how this goes. We will be shooting on the highest quality cameras. Most likely the Canon C300 Mark ii (4k) and the RED EPIC (5k). I have access to all the equipment I need to make this look crazy good. You'll see why I earned the nickname Sollywood if you have not already.
Kickstarters for visual inspirationThese are all the KickStarters and Videos that I am pulling inspiration from Visually.
Ouya [pretty much the Viriginia shoot]
https://www.kickstarter.com/projects/ouya/ouya-a-new-kind-of-video-game-console/descriptionGramovox [they are from Chicago/love a lot of their shots/slider shots]
https://www.kickstarter.com/projects/gramovox/gramovoxtm-bluetooth-gramophone/descriptionKill Screen (gaming Magazine) [like their editing and cuts]
https://www.kickstarter.com/projects/killscreen/help-kill-screen-reinvent-their-magazine?ref=heroMarketing for Phase 3 KickstarterAs many of you know the main video for the first and second phase (Pre-Sale/ICO) was made tailored to the crypto-currency industry. That is why the money is emphasized marketing wise [ie NEW MONEY]. Now we are ready to turn to the bigger side of our demographic market and run a Kickstarter geared at regular consumers. Much will have to change in terms of marketing and execution for this to happen in a big way. For the KickStarter we will be emphasizing the marketplace [ie SOLLYWOOD TV with Sollars being its key differentiator]. The money (Sollars and Sense) will still be THE key to the marketplace working. But everything will shift in terms of perception. This is because we want to take advantage of the
hatred for cable TV in America. And take advantage of the cord-cutting/content creator trends that are taking place.
I'd like to make this KickStarter a huge event. A Chicago event. Another success story from our tech culture. This is why majority of our funds raised now will go towards a marketing campaign that tries to greatly over-funds our project with consumers. So its crucial that we get the message right. We plan to market this as the final nail in Cable TVs coffin or building the ultimate replacement platform to Cable TV. I believe this will go over very well with the increased cord-cutting/”everyone really hates Cable” trend. This is where my filmmaking expertise comes in and we are ready to make the necessary content as described above.
We have our main technical partner to make sure we are doing what is necessary only for the KickStarter. So technical wise what we are going to be doing and what will determine when the KickStarter actually launches is if we can meet these:
- Visually show how the platform will work (for consumers and content creators)
- Showcase to Filmmakers/Hollywood types (possibly endorse the product for the crowdfunder and or be one of the content creators we start with at launch)
- Provide the basic functionality of what the product will do for its target market (we are not starting as an open platform)
- Show there is some tech behind the project (consumers need this to support our project in mass)
- Raise a ton of money on Kickstarter (obviously)
- Onboard content creators for our official launch
- Build an army of early supporters in the content creator industry
- Help create another entrepreneurial success story
We are filmmakers and we are making this product for other filmmakers like us with the potential to turn it into a platform for more types of content that utilizes the digital currency for pricing. We need to reach these filmmakers and start building a coalition of supporters who believe in a product like Sollywood TV. Both on the consumer (cord-cutter) side and the content creator side. With that said lets look at the types of marketing we will be doing this time around.
Organic MarketingThis is basically the marketing that happens or does not need to be pursued with funds. It will be done on various forums, blogs, websites, events etc. We will start with an organic campaign closer to the end of May.
For a CHEAT SHEET look HERE.Crypto-MarketingAlthough it is not as crucial this time around for phase 3 we will still be doing some more crypto-marketing. This is mainly because SoLCerts will still be able to be gotten. And more crucially we want to get on exchanges for our current holders. There were many platforms and firms that wanted to work with me for phase two (ICO) But they were too expensive to put that much personal funds towards to pull the trigger. The unnecessary FUD did not help either. Nonetheless this time around we will be going with bigger crypto-firms.
Professional KickStarter Marketing This is where majority of our Phase 3 marketing funds will go towards. And the great thing about these marketing firms compared to Crypto-marketing is that they have proven records. There are a million that we have an option to go with and all you have to do is a simple search. For this project we will go with the one that is most cost effective. The one that can prove they understand the power of presenting the platform as the ultimate Cord-cutter. And with a proven record of reaching millions of individuals and converting to paying customers. Does this mean we are guaranteed to win with consumers? No nothing in life is guaranteed. But we can at least eliminate all variables we need to.
Below are two examples of the many firms that can be used to help us raise millions of Dollars. The first is the one that worked with Better Back and Travel Jacket. They take a hefty fee BUT that's okay if we get this product out there and raise a lot.
Funded Today
https://www.funded.todayFundster
http://fundster.comThere are many many many MANY more and I am currently in talks with some. They all have their pros and cons. Again will only be going with ones with a proven record of raising millions of dollars as this is a product that can reach that scale in terms of funding. But again the marketing has to be absolutely right.
Forbes Article Still coming and will definitely be utilized for phase 3.
Distribution / ExchangesAs stated already distribution of SoLCerts has begun and will continue into this next week. We sold a little less than half the supply to get our current funds. So that is about 5,000,000 (5 Million) sold and or given away.
When it comes to an exchange initiative it will be pursued closer to when the KickStarter is going to be launched. We can of course as a group of holders of this token try to get it on exchanges like Bittrex with noise. But right now my focus has to go towards development both on the technical side and content side.
I cannot explain a million times that content development takes just as long and just as much effort as technical development to get right. So for those who think this project was a pump and dump the joke is on you. We are serious about being a long term mainstay and for that will take time. If we are not on exchanges for a month two months or three you will live. Ethereum was not on an exchange while they built for longer than a year. You will live.
DesignSo ultimately we want to be the Netflix for all Netflixes. (while having our own digital currency so we can price correctly with more than just superior Netflixes or content creators). But obviously that is not where we can or should start with the experience. It should be much more simple and personal. The payment is the most important aspect of what we are trying to build as it sets us apart from everyone else in this space. Especially with Millennials. The way consumers will interact with our currency and content is the opportunity to do something different and amazing. This is if the payment experience design and "in app currency activity design" can be done correctly. We are building for the iPhone and desktop first. A detailed device roadmap will be made for the KickStarter phase also.
Slack channelI'm thinking of creating a Slack Channel for the project's many moving parts. This will be for those who really want to get involved and not just sit around and wait for me to do everything. Phase 3 will be mainly geared towards regular consumers so if individuals want to help out you are welcomed to do so.
New thread (moderated)I will be creating a new thread for Phase 3 and this thread will be the main thread for the next couple of months. As such it will be moderated. We cannot have what took place in phase 2 happen with this crucial time. Rules will be quite simple.
1. Stay on subject
2. Constructive Criticism is allowed. NO FUD.
If you don't like the project and would like to hate on it you can always start your own thread and get people there. No longer will I be allowing individuals to take advantage of the marketing and eyeballs we will get to this project for their own nefarious purposes. If by now you still believe this project is a scam then fine. If you don't think we will succeed there is no helping you. Go your way and we will go ours. For everyone else who is sane these will be the new rules going forward for the new thread. BitcoinTalk is not the world. The world is out there. People who live here are not everyone in the world. Again real world people are out there.
Beyond Bitcoin HangoutI will be on next week's Beyond Bitcoin hangout to talk about this project's phase 3. Beyond Bitcoin is a Bitshares conference call that happens every Friday on Mumble. We are scheduled to have this call this Friday May 20, 2016 at 10am CST. Everyone can show up with their questions.
We will also be scheduling a developer hang out with the development team for phase 3. This as I stated earlier will most likely happen in early June.
ConclusionSo for phase 3 we are trying to create an online market place for content and content services with a digital currency built in for pricing. The market place has this digital currency so it can innovate and expand the way content creators can price their content, to where a majority of consumers can actually pay for it in a seamless way.
So instead of our content marketplace being able to just price with Netflix which has high demand and can justify a 8.99 or 10.99 price. We can also price with short filmmakers and unknown content creators because now they can price at 7 $ense or 3 $ense or even lower. This pricing would garner them more views and converts than trying to price at 8.99. Actually at those lower prices they just might garner the same amount of views that Netflix has subscribers (millions). And can all those pennies add up? That is what we are going to find out because the market is ripe for this type of disruption. And as an independent filmmaker I can tell you it is greatly needed.
Starting out this is the real utility for mainstream consumers NOT crypto-heads. We are going out there to regular normal everyday people and we are going to get them to use this tech without needing to know the intracacies of how it works. Why? BECAUSE THEY DONT CARE. Bitshares is the revolutionary blockchain technology we will be building on top of to start. It is good how it is and allows for a platform like what is being proposed in the first place. It has been open-sourced for a while and we are taking advantage of its UIA functionality.
Thank you to all who have supported us from the beginning. Some have compared what we are doing to Thomas Edison first making the Light Bulb. I am humbled by your thoughtfulness. I can only hope I have as much persistence as Thomas had failing over 10,000 times before he finally got it right. One thing I know for sure is that I will not stop until this is successful. It makes $ense for everyone else that is out there. And for phase 3 we will see if this is true. Thanks.