softcap is $5mln
source https://drive.google.com/file/d/0B8xj2ie0HTQrYVFUaFgtM09TUkk/view
I saw that soft cap is 10M PKT tokens.
It's hard to know how much in $.
since they already raised 4 mil $ then it shouldn't be hard to raise another mil in the ICO.
i believe its not hard. its still 2nd days crowsale.
i think playkey still need alot advertising because alot of people who are using cryptocurrency, still dont know about playkey.
for my self i only see playkey from bitcointalk forum but i havent seen playkey ads on facebook, coinmarketcap ads or other related cryptocurrency site