American Express VP of Membership Rewards joins qiibee as lead advisor!We are thrilled to welcome Chris Cracchiolo, Vice President and General Manager of Global Membership Rewards and Loyalty Benefits at American Express, as new lead advisor to qiibee, who will provide us with invaluable insights as we move further along our expansion path. 🚀
Seasoned strategy and client manager and all-rounder
Cracchiolo has an amazing track record with almost 20 years of experience across a wide range of areas and has held several roles at American Express, including business development, strategy, and client management in different industry divisions such as technology, healthcare, enterprise, and retail since joining the financial services company in 2002.
During his career, he has led many high-performing teams and was largely responsible for handling and developing relationships with some of American Express’ key partners. Moreover, he was decisive in driving the company’s innovation in product development by bringing novel products to market. For instance, he played a critical role in introducing Bluebird, a co-branded banking alternative solution in partnership with Walmart, and Serve, the company’s next generation payments platform.
In his current position as VP Membership Rewards, Cracchiolo is in charge of the end-to-end Membership Rewards loyalty program. This requires him to oversee activities such as customer insights and engagement, pricing and governance, as well as partner management and new business development. Ultimately, he is responsible for creating the ultimate loyalty experience for consumer and corporate card members across the globe — which is why he is the perfect addition to our team.
Cracchiolo brings the toolkit to implement our growth plan
Obviously, Cracchiolo’s appointment as our lead advisor is a huge milestone for us. First off, he comes from a reputable institution with a longstanding success with customers and we firmly believe that our values are closely aligned with American Express’. But, most importantly, thanks to his profound expertise in customer loyalty, well-rounded industry know-how and a strong network of connections, he will be critical in bringing additional brands on board.
A true qiibee believer
Cracchiolo himself is convinced that qiibee is helping the loyalty market by building a bridge to blockchain and thereby rendering it more efficient and user-friendly: “qiibee is at the forefront of the loyalty industry revolution, bridging the gap between the blockchain industry and the loyalty sector. By enabling brands to operate their own loyalty programs, qiibee is making the loyalty landscape more efficient and user-friendly, enhancing the experience not just for brands, but for customers as well. The team have built something special and I am privileged to be a part of their growth.”
And we are privileged to welcome you, Chris to our qiibee family! 😊
👉 If you want to read more about the great news, check out two of the many pieces of media coverage here and here! 🙌 🤓
Disclaimer: All of the information presented in this blog post is tentative and is subject to change at any time. None of the information herein should be construed as legal, accounting, or investment advice of any kind. This blog post does not represent a solicitation for investment, nor does it represent an offering or sale, public or private, of any kind of financial instrument, security or otherwise, in any jurisdiction. This blog post is provided as-is, for informational purposes only, with the intention of describing a prospective software system.
American Express VP of Membership Rewards joins qiibee as lead advisor! was originally published in qiibee on Medium, where people are continuing the conversation by highlighting and responding to this story.
From
https://qiibee.com/blog
