For those who are too lazy to follow the link)
The Blockchain Loyalty Platform Happy HourElsewhere, qiibee, the decentralized blockchain-based loyalty ecosystem, is aiming to provide a loyalty platform and developer interface on which every loyalty application can be tokenized. But, it is attempting to revolutionize the loyalty industry and refreshingly not with promises of technological innovations, but with partnerships and real-world adoption.
Germany´s leading cocktail bar and restaurant chain, Sausalitos is already on board rolling out a new loyalty program. Elsewhere in Europe, Swiss coffee brand Lattesso is also releasing a blockchain-powered loyalty program on the qiibee ecosystem, but this is just the beginning.
Italian Retail Association Confimprese recently formed a strategic partnership that will bring together relationships with some of the world’s most renowned brands across multiple industries. Confimprese’s members include KFC, Disney, Pandora, and petrol station network Agip, with over 6,000 points of sale in Italy.
Although it's unclear at the moment at which brands will be taking part, the Swiss loyalty token protocol is already helping brands around the world run their loyalty programs on the blockchain. But, this is just a handful of examples of how customer loyalty programs are on course for inevitable transformation.
“Customers worldwide are familiar with air mile programs and loyalty points, and although these are important practices for retailers and brands, customers are limited and restricted in how they can utilize their points and rewards. Now Lattesso customers will be able to exchange their loyalty points for cryptocurrencies from their smartphones.”
—Gabriele Giancola, Co-founder, and CEO of qiibee.There are many more examples of how the worlds biggest brands are beginning to rethink customer loyalty using blockchain. Now that we all know that it's merely a decentralized ledger that is unchangeable and fully transparent, maybe the buzzword itself can be retired so that the tech can become invisible.
By providing greater transparency to consumers and more control over their loyalty programs to improve the customer experience. Early indicators suggest that loyalty points will eventually be replaced by tokens that enable users to transfer between friends or redeem for purchases.
It will take several years for this technology to truly enter the mainstream, but with the world's biggest airlines already embracing it, maybe the future is much closer than any of us realize.