Too soon to exchange, people dump because there is no development or reason to hold.
Too late to exchange, miners are overburdened with coins and dump
But it's a large window in between, so you should take your time for now.
If it's a large window, when does it start.. Because I think now would be a good time. Probably more miners will join in once they see a definitive value set on this coin.
I don't think there are hard and fast rules here. Your opinion is as valid as mine, so I can't tell you for sure that it's too early. I can only tell you that I personally think it's too early because there is literally no value add right now over the other cryptonotes, and so investors have nothing to be interested in. An untested WordPress plugin won't cut it. But again, this is just my opinion. I would be happy to be proven wrong and see an influx of buying on an exchange as soon as possible.