This is interesting because surely zynga would create their own token assets within clearing house rather than using xch, and since you can create a pretty much unlimited amount of tokens from a small amount of xch and trade assets directly for via on the clearwallet exchange, why in this scenario is xch so valuable?
Also via would be used by any other platforms that are built upon the blockchain which cannot be said for xcp.
Think about it. If such a big company as Zynga will use XCH(even a small amount) to create their own tokens it will give a HUGE credit for a future of XCH.