This profit sharing with consumers as well is an interesting concept, however some form of interaction with the media will be required for this model to function.
What kind interaction are you thinking? Advertise?
Well...content sharing comes to mind first but I would also like to hear some other thoughts.
Sure, projects have hick-ups along the way but no need to damn it right off the bat. 
I meant unpopular in a sense that ppl tend not to trust when companies deliver certain security plans as those tend to backfire. Moreoften ppl are suspicious of how really safe somwthing is. So I was wondering what the plans were for this project.