Pretty curious that this coin is already one year old, and people still talk about it. Lots of profit was made here... And this coin had immense potential, but everything got ruined. It was a great experiment, that didn't work as expected (or did it?).
Whenever I see this thread, I wonder what will the next alt-coin experiment/sensation will be...
As expected the price declined to almost nothing after the airdrop started and most of the excitement diminished. I think after 25th of march 2015, the final day of the airdrop, we might see something start to happen with the coin again. Given that Baldur will burn the remaining premine coins and hopefully will comment on the airdrop and clear up some of the questions the crypto community has about it.
There is an exchange coming up that will trade ISK-AUR, which is the most needed infrastructure now. In Iceland there are currency controls, which prohibits people here from buy USD then BTC to be able to buy AUR. The exchange will cut through the currency controls and for the first time the people of Iceland will be able buy and sell their AUR for ISK on an open market.
Other great infrastructure for the coin that have launched are the Android wallet and now most recently a chrome-browser wallet. If there are other projects out there let me know.
After the exchange is up the coin will have to get press coverage, where the benefits of using cryptocurrency is explained. In Iceland this should be easy, the ISK has made half of the population lose all their belongings every 10-20 years through hyperinflation. Explain how cryptocurrencies can't be printed or borrowed into existence and how money printing (expansion of the monetary base) is the main cause of inflation, but for cryptocurrencies the money creation is controlled and limited. How governments can't install currency controls on a cryptocurrency and that a central bank, credit card companies and in some cases banks is not needed.
The biggest challenge is to get people to use it and it will not happen if each AUR is worth 1 kr., then the initial 31.8 AUR or the 318 AUR or even the 636 AUR from the airdrops will not buy anything. Who will take the risk and buy the coin up and give it value, lots of people got burnt when the airdrop started. Hopefully after the airdrop and the launch of the ISK-AUR exchange, someone will start to buy it up to give it value, so that this experiment can continue. If this buying starts while the airdrop is still open my feeling is that more teenagers will claim the coin and sell it for BTC-USD-ISK.
If all this goes through then the "immense potential" of the coin is still there. The worst and the best thing that happen to the coin was the high value it had when it launched. The high price gave it attention in the press and 10% of Icelanders claimed the coin, which is great. The drop in price was also the reason why the attention faded and no newspaper in Iceland talked about it again.