There definitely was a belief a year or so ago that a fresh code base was worth more than forking other people's code. How would you deal with that? Not make mentions of Nxt on the website or in articles/interviews unless directly asked?
One thing that I think will help is the blog, it should help attract even more techy people and show people the vision we have for Burst.
I bet if wallet was just some dumbass copy paste Bitcoin/Blackcoin clone, more people would be into it. People like Windows because it is "user friendly" and most have no idea what Linux is.
What does Linux have to do with anything? Wallet runs just fine on Windows.