Just putting this out there in light of Limlims stepping back:
My background is in psychological operations with the US Army, which is um. ..well marketing, in a certain sense.
If it would be useful, I'm willing to take over (or at least contribute to) what he was doing in the interim until we find a pro marketing firm/individual.
Just PM me if I can be of any assistance.
My background is in psychological operations with the US Army, which is um. ..well marketing, in a certain sense.
If it would be useful, I'm willing to take over (or at least contribute to) what he was doing in the interim until we find a pro marketing firm/individual.
Just PM me if I can be of any assistance.
Chuck out some suggestions and proposals mate so we can mull them over. Don't worry about getting anything wrong, you can't hope to compete with me on that!
Seriously the more ideas the better, preferably with some actual plan to implement them.
Off the top of my head:
- Have this thread locked to all but eduffield and internetape, because it's basically a goatfuck at this point.
- Move all conversation to darkcointalk forums.
- Stop putting every little thing to a community vote. Consider community input carefully, but lead.
- Recruit "inner circle" to float ideas past before they're presented to the community. Off the cuff comments or ideas from devs or anyone even loosely associated with the devs MUST be carefully vetted before going public from here on out.
- Contain official discussion pertaining "marketing and branding" either to a closed or heavily moderated thread on darkcointalk. Stop discussing these things in public until they're better refined and thought out. Too many cooks in the kitchen - good intentions all, but very few who know what they're talking about.
- Contain official discussion pertaining to major changes to the coin or anything tertiary (eg foundation, bounties) to a closed thread on darkcointalk. Present ideas to the community only after thorough vetting. Stop discussing these things in public until they're better refined and thought out.
- Designate or recruit specific individuals for specific tasks - stop crowd sourcing. Nice idea in principle, chaos in practice.
- Three different types of information campaigning: white (we claim responsibility), gray (responsibility is ambiguous), black (make it appear as though someone else is responsible). Each of these can be put to extensive use for this coin. Leave it to your imagination, but this is one reason marketing must be a closed discussion.
- Identify target audiences, tailor marketing for each, create products, vet, disseminate.
- Stop kidding yourselves about how this coin will be used. Without condoning or condemning, engage all potential target audiences. Tailor marketing accordingly.
- Stop entertaining new ideas in regards to logos and branding. The decision has been made. Own it. Get it off the goddamn table as the foremost discussion topic of discussion.
A couple things to add:
- Conduct target audience analyses to determine how to shape marketing. Do we have any quantifiable information on how people actually intend to use DRK in the real world? How can we have any clue where to target marketing without this sort of data?
- Aim to be the first alt-coin that my parents or grandmother could potentially use on a regular basis. You all know how to acquire and spend DRK. Do your parents? Your grandparents?
- To that end, consider ways to simplify acquisition and usage. My parents couldn't tell you how acquire DRK, but they sure as hell know how to use PayPal and credit cards online. Foundation, chaositec, chaeplin - business opportunity?
- DRK is worthless right now in the real world. All of its value hinges on speculation. Either launch a campaign to get businesses to accept it, or explore ways to facilitate DRK usage (some sort of escrow, perhaps) to buy real goods. Hell, who wants to go into the dildo business with me?
-Chris
