Based from the website, there pre-sale will start 3 days from now and it would be more interesting if they make some promotions about it. Well, whatever the plans, I think they already been preparing since they already established a road map.
I guess you're right mate. The team needs to do some big promotions about their upcoming pre-sales so that they can gather numerous investors and convince them to invest in the project. By doing this way will have a chance to collect enough funds for future development and for successful implementation.
The only thing that they can be seen by numerous individuals that somehow create a binding relationship between them is to have a frequent communication and updates to gain the support of the community. They must bring the support of the community into them and they can do this by maintaining their creativeness.