This post, by itself, highlights how little research you've actually done into this company, its planned ecosystem and Ziftrcoin itself.
http://www.prweb.com/releases/ziftrCOIN/022015/prweb12484576.htm
One could probably safely assume that they've been using it to continue to pay personnel and other related costs for developing their payment platform, API, maintaining and updating the coin/wallet codebases, etc... Plus, they'll need money for marketing and promotions, as well. This was a big "add on" to what their company was doing previously, when it was just "Ziftr" and wasn't doing any of this new stuff. Ziftrcoin was almost a way of crowdfunding the expansion plans and essentially made all of us stakeholders.
How so? I've done plenty of research. I don't really care about all these future plans and announcements. More concerned about actual results. It's been six months and basically nothing. I remember when this coin was launched. What has been accomplished since then? The marketcap is currently less than 25% of the $878,695 raised in the pre-sale. And more coins are being mined and dumped everyday. Anyone that made an investment during the pre-sale would have suffered a 75% loss in under six months. Where did the money go to besides paying themselves and buying stuff?
Because, quite simply, you equated GoCoin with a cryptocurrency (not knowing it's a payment processing company). Beyond that, you say that you don't care about future plans...but that's what the entire speculation on Ziftrcoin is based on! The company's future plans! So what, exactly, was your research into Ziftrcoin before you bought in?
The company was 100% transparent about their intentions, with regard to the pre-sale. They were fundraising to pay for the development of the Ziftrverse ecosystem. Anyone who held their coins through the price drop after the initial pump lost money, yes...but they had the option of trading out of it during the expected ICO dump (which has happened with every single premined coin that has ever existed). They could have sold at a nice profit (there was plenty of time to do this, actually) and then bought back in much lower. So what, you think it's appropriate to blame Ziftr for not announcing more PR bluster to cause some kind of short-term pump? Maybe you think they should have handled it the way Garza and Paycoin did, and promise to pump the price for you? Give me a break.
Anyone buying into Ziftrcoin is doing it because they believe in the promise of what Ziftr (and now GoCoin) is building, and the concept of getting people to actively start using cryptocurrency by giving it away as an incentive, and minimizing volatility risk by ensuring consumers can get a guaranteed redemption value of $1/coin out of it (even if it's only for 5% of the purchase). It's experimental, and it's a speculative play to be sure, but from your comments I can see that you are in it for the short-term profit and are upset that you didn't get one...in spite of the fact that you don't know much about what they've got planned and don't particularly care. I can tell you this, though...they have much bigger fish to fry than to ensure that you or I make any money buying or selling Ziftrcoin. I'm in because I believe the ecosystem, if executed well, has the potential to change peoples' opinion of crypto and how it can work...and that will necessarily create profit for the coin holders.