Why wouldn't you give the coin time to get its legs under it, before deploying the payment platform to support it? I would think you'd want to make sure the protocol is rock solid and working, with a good network of miners behind it...because it's a core part of their plan and realistically, the only ones who want them to put a rush on it are the early adopters who want to see the price go up, and nothing more. They'll get it done, they'll do it right, and it'll work itself out. I swear, people in alt-coins have zero patience and almost no attention span, these days.
1st you develop a solid protocol for the payment platform
2nd you launch the coin and make the people mine and spread
not in the viceversa way
or maybe the time between phase 1 and must be fewer then 1 or 2 months