Maybe anyone could elaborate?
For now, the focus is to bring a decentralized hosting solution in parallel of a decentralized application platform. With IPFS, you can pin content that you want to see hosted forever. Eventually, the idea of SHIFT is to reward those who pin content for others, be it with new tokens created by Dapp creators -preferably- or with SHIFT by the Shift team. That is the blooming of Web 3.0 with an ecosystem built in from the get go, which SHIFT is the spearhead of. No single point of failure, freedom of creation, built-in payment system.