ICO Analysis: SportsFixPublished on September 26, 2018
By Daniel Won
Proof:
https://hacked.com/ico-analysis-sportsfix/TeamCo-founder Marcus Luer: Luer is the co-founder at Glory Sports International, the holding company of Glory Kickboxing and the Glory World Series and is the founder at Total Sports Asia, a sports content and branding company.
Isaiah Jones: Jones has worked at Google and Rocket Internet SE.
Ganesh Nathan: Before his time as a senior football executive at the Asian Football Confederation, Nathan has worked at PwC and KPMG.
Ravi Teja: Teja is a former software developer at Tech Mahindra and a former game developer at Gameloft.
AdvisorsMichael Terpin: Terpin was the founder and the CEO of MarketWire, a public relations company, later sold to CCN Matthews for $35 million.
Phil Lines: Lines has worked as the director of international broadcasting and media operations at The Premier League.
Michael Payne: Before becoming Bernie Ecclestone’s special advisor, Payne was the head of marketing at International Olympic Committee.
PartnersTotal Sports Asia: TSA is a sports content and branding company focusing on Asia.
VerdictBelow is a breakdown of the risks and growth potential of SportsFix.
Risks The success of the project is highly dependent on negotiations with sports channels and clubs, which is not easy. (-1.5)
If an amount considerably less than the hard cap is reached, it might turn out to be extremely hard for the team to provide access for major sports games which might immensely reduce the overall interest in the platform. (-1.5)
Growth Potential 60% of token sale proceeds will be allocated to acquire and create sports content. (+2.5)
The team and advisors have enormous experience in sports marketing and broadcasting. (+3.5)
High community interest, e.g. Telegram group has over 30k members as of writing and is very active with members posting a lot of messages. (+2)
DispositionThe traditional sports broadcasting companies require sports fans to pay great amounts to gain access to their services. These are usually presented as standard packages, including channels and games that a sports fan most probably will not bother watching. A considerable percentage of this goes to middlemen as well. SportsFix provides a much cheaper alternative with better services. Backed by an immensely experienced team and advisors, and a company already providing such services, the project has a good chance to achieve its goals.
As a wide range of sports content is of utmost importance for the success of the project any failure in negotiations with sports clubs and major broadcasting companies includes great risk if the team does not have sufficient funds in the case of not meeting the hard-cap, yet considering high community interest it seems quite likely that they will be able to reach it. It will be also possible to pay by fiat currency to have access to single games, which should increase the rate of adoption for a service which is much needed. Overall the project is truly promising, though high discounts between 30% and 50% should be a concern for the ICO investor. As the public pre-sale is still ongoing, people planning to invest should hurry and not miss out on discounted tokens. SportsFix receives a
5/10.
Investment Details Type: ERC20 – Utility
Symbol: SFT
Platform: Ethereum
Crowdsale: October 2nd
Minimum Investment: Unspecified
Price: $0.10
Hard Cap: $37,200,000
Payments Accepted: Ethereum
Restricted from Participating: Unspecified