Okay, I'll try my best.
First, on Ultra-Capacitor (UC):
Our UC is a patented technology, to be used in combination with battery to supplant the energy requirement for mobile phones, electric vehicle, IoT, etc.
Battery can store a large amount of energy, but can only dissipate them in small amount at a time - like a bottle, when you pour the water out, it takes time to empty the bottle, and it takes a long time to refill the bottle.
UC, on the other hand, is like a vase. You can empty the vase, and refill it again in a very short time.
UC is a small vase, and battery is a big bottle. That's the analogy. From the big bottle into the small vase for faster energy transfer, or recuperation.
Second, on FARAD:
FRD token is a forward contract of Ultra-Capacitor Cell. 1 FRD == 1mF.
When you're buying FRD, you have the rights to the Forward Purchase Contract for the UCC manufacturing.
It has a buyback value, so you really have a floor value on FRD.
Of course, FRD will be traded at exchangers after the ICO. You can sell at the participating exchangers, or sell back to us, whichever is higher for you.
Ok, one more question. Why do u think UC are gonna succeed?
I think it's a matter of time. People are struggling with their power requirements every single second.
Think of solar panels inverter that be scaled down, and much cheaper than it is.
Think of Tesla cars, or any other EVs that need fast charging, and longer drive durations/miles.
...
The possibilities are limitless.
I kept charging my phone everyday to keep abreast with the world.
Imagine I can charge it for 10 minutes, and use my iPhone for 3-5 days without charging! That's a good relief isn't it?