Topic: [ANN][TOKENSALE][BOUNTY] PRP. Papyrus: Decentralized Advertising Ecosystem - page 20. (Read 39505 times)

Transparency helps  to optimize the ad campaigns better, removes unscrupulous intermediaries, and antifraud marketplace provides better protection against fraud. In total it can save tens of percents of ad agencies' money.

Hey devs, just found out about your project, it sounds very ambitious. Transparence in Advertising market huh? Does this market really needs it? Like if it would need more transparency or less intermediaries, as you say, it would clear itself like every market does. Papyrus feels to me something good on paper, but not that desirable in reality.

Building the world's most efficient digital advertizing platform is the simpliest explaination of what we're doing. Using Blockchain for reaching this goal allows us to create an absolutely transparent ecosystem with all advantages of decentralized data operation technology.

How would you explain the key idea of your project to a 5-year-old kid?

Right now we don't have any active bounty campaigns

Hi! As we are the infrastructure solution (not just a product one), so at this stage we cooperate basically with large SSPs and DSPs. For instance Airpush, which is the largest mobile ad platform with +300K live apps utilizing its SDK. As for ad networks and agencies, we are in process of negotiation and we announce some of them soon. There is serious demand in such a platform like ours. Actually we even can't cover integrations with all interested parties due to limited resources inside the team, but we are growing. It is just a matter of pitching them, as any client will benefit a lot from our technology. Transparency helps them to optimize their ad campaigns better, removes unscrupulous intermediaries, and antifraud marketplace provides better protection against fraud. In total they can save tens of percents of their money.

Do I have any opportunities to earn some tokens inviting my friends?

Hi! are agencies already interested in using papyrus for their clients?

I definitely love the new website! That must have taken a good amount of work to get it so polished.

Hey, thank you for your question. AdHive is aimed at very specific market section of native advertising of video blogging\streaming, whereas Papyrus's goal is to reform the whole adstack and relations among Ad suppliers, publishers, DSP's and SSP's. Papyrus's blockchain solution will also be very scalable, enabling transferring a great amount of raw data of advertising events at high speed. We give a more broader and transparent solution for all market participants, not only advertisers-youtubers(influencers)-viewers.

Does Papyrus sees itself as a competitor to AdHive?

Papyrus MVP Official Release

Papyrus is launching its MVP that consists of an advertising network using blockchain architecture to enable the transparent purchase of advertising inventory. All calculations between advertisers and publishers are controlled by smart contracts with automatic restrictions on payments depending on the quality of results as verified by independent verification service suppliers. The MVP is deployed on Ethereum TestNet Rinkeby and will be launched in Ethereum MainNet after the second Token Generation Event.
The Papyrus Channel Layer is the key feature of the MVP, executing smart contracts over large datasets collected by network participants. The launch has made it possible to test the scalability of the Papyrus solution and prove its applicability to the programmatic ad market, where the number of ad impressions reaches billions every second. Scalability on data and low infrastructure costs are what differentiate Papyrus from other blockchain solutions.
Later this year, Papyrus will launch its open-source blockchain network where the current MVP will be migrated. The Papyrus blockchain network will be an Ethereum fork, which will reduce the cost of smart contracts execution and ensure transaction privacy using dPoS consensus and zero-knowledge proofs. It is a necessity in the advertising market, as media buyers want to keep the structure of their spending confidential. The network will also provide Papyrus developers with a more flexible architecture for modification.
Due to its data scalability and privacy protection capabilities, the Papyrus blockchain architecture offers an extensive range of use cases not only within the advertising industry but for all business applications requiring the secure execution of smart contracts based on large data sets and their analysis, notably with AI models. The potential market for the Papyrus network is enormous. In addition to improving the advertising ecosystem, it can be applied to build high-frequency trading solutions backed by smart contracts, automatic loan issuance based on dynamic scoring, and many other scenarios, including in the Internet of Things market.
The launch of the MVP is a fundamental step in the development of more products using the Papyrus’ blockchain architecture.

The MVP consists of 3 main parts:
Papyrus Advertiser Account and Demand-Side Platform (DSP) backend
Papyrus Publisher Account and Supply-Side Platform (SSP) backend
Papyrus Viewability Verifier to check if ads are displayed in the viewable area of users’ screen.

More info how does it work: https://blog.papyrus.global/papyrus-mvp-official-release-cd9628ca6c52


Papyrus gives everyone the opportunity to launch an advertising campaign with free test ERC-20 tokens tPPR, released in Ethereum TestNet Rinkeby.

The banner displayed in the Papyrus MVP already works on the main page of our absolutely new website — check it out https://papyrus.global!

To run an advertising campaign, you need to register an Advertiser Account, order free tPPR tokens to your wallet, and create an advertising campaign. The Papyrus team reserves the exclusive right to moderate and select advertising campaigns. If you are a publisher, you can use the MVP to experiment with the placement of ad units. Also, everyone can see what the advertiser’s and publisher’s dashboards look like in demo accounts.


The Papyrus MVP is the first step to many future Papyrus blockchain applications in the advertising market. Papyrus does not plan to develop its own advertising network as a commercial business but focuses on creating an open-source blockchain architecture that will complement all existing platforms and ad networks, providing them with transparent and secure settlements through smart contracts.
The goal of Papyrus is to restore the trust lost between market players and significantly enhance the efficiency of the multi-billion dollar digital advertising market.

Okay, great. Thanks.

Yes, our token sale will include KYC process. Only those who undergo KYC can participate. The details can be found here: https://papyrus.global/static/AMLPolicy.pdf

You should go to "Get started!" section
Or use these: http://advertiser.papyrus.global/  or http://publisher.papyrus.global/

Are you KYCing your customers?

The website looks cool, but where do I log in?

The new website looks awesome! Good job, Team!

Citizens and residents of the People's Republic of China and Singapore are not eligible for purchase of PRP, as for US - only accredited investors (Securities Act 1933) can participate.

Guys, any restrictions for participation?