Topic: [ANN][TOKENSALE][BOUNTY] PRP. Papyrus: Decentralized Advertising Ecosystem - page 21. (Read 39519 times)

The method of evaluating of initial PPR price will be announced along with other project advancements very soon. We'll make sure that pricings are optimal and fair for all the participants of the TGE2.

Looks good! What will be the price for PPR during TGE R2?

We start with pilots for CPM, as it is basic and common case in the real time bidding. But our ecosystem flexible and we will add other models too.

Hi guys! I was wondering what cost models does your solution support?

Technical Roundup: stress test results

Over the last months, the dev team’s been busy coding and polishing the key components of the Papyrus ecosystem. The architecture of Papyrus is natively designed for global scaling and high productivity and to implement it, our development process includes regular performance testing to detect potential bottlenecks before they impact system productivity.

Details in our blog: https://blog.papyrus.global/technical-roundup-stress-test-results-fc316df5f973

The use of smart contracts in the Papyrus ecosystem

Papyrus has accepted these technical challenges and dived deep to find an appropriate solution. As a result of research and a range of attempts, Papyrus has come up with a unique blockchain architecture that solves scalability problems and supports a low cost of smart contracts execution.

Papyrus can process millions of ad events per second with an estimated upper price for storing and processing data of $0.012 per 1000 ad impressions. Papyrus is the only blockchain solution capable of executing smart contracts using raw data on ad campaigns saved and verified by ad tracking solutions and antifraud vendors, an aspect that is vital for controlling of amount and quality of received services.

Read the full article in our blog: https://blog.papyrus.global/new-era-of-contracting-fe14bc9933c

Programmatic advertising is a form of marketing automation that streamlines the ad buying process with data-driven, automated technology. Basically, it enables to buy and sell ad inventory through computers and algorithms and not just manually.

Mobile advertising will continue to grow

Mobile advertising continues its explosive growth, taking a more significant percentage of all digital and traditional advertising each year. In 2017, global spending on mobile advertising was $143.54 billion. In 2018, this will jump close to $185 billion.

Deep learning boosts targeting quality

Deep learning (a branch of machine learning based on algorithms that attempt to model high-level abstractions in data) has made significant strides in 2016, and it is now being used in many industries beyond software. Thanks to deep learning methods which are employed by innovative retargeting technology providers, advertisers will be able to predict user behavior, calculate the probability of purchasing, and measure value more accurately.

Constant battle for transparency

There are signs that programmatic advertising is entering a mature stage and that it is being cleared up with increasing transparency throughout. We can find evidence of this in many things: from visibility on 1st price auctions, adoption of ads.txt, as well as an increasing number of other attempts to eliminate fraud. To us, this is a huge indication of the strength of the channel and of better things to come in the future.

Papyrus presentation at NTT Data pitching day in San Francisco

Papyrus was honoured to be shortlisted among the top 9 participants in the NTT Data Innovation Showcase award in San Francisco. Papyrus was the only blockchain-based solution selected among the finalists out of dozens of companies evaluated. This showcases the value and tremendous opportunity that the Papyrus platform can bring to digital advertising and more broadly high-throughput markets. Papyrus presented its solution and highlighted the synergies that can exist working with NTT Data across its services portfolio.



Rahul Chandra, Papyrus Business Development Advisor, shares his thoughts about the event:

“It was an incredible event with experienced judges and the highest possible level of performance among participants. Papyrus received the most enthusiastic feedback, which we are incredibly pleased with, and it will allow us to direct our creative forces in the right direction.”

Papyrus is an advertising ecosystem that will work on the Ethereum blockchain.The developers see the problems of today's market and want to solve them with the help of blockchain.

Thank you team, awesooooome news for the contrubutors of Token Sale 1!

🔥🔥🔥 Long-awaited announcement on PRP/PPR conversion ratio

As many of our early token buyers have asked about the conversion of their PPR tokens, it is now time to announce our action plan on the adjustment of the PRP/PPR conversion ratio and our upcoming second token generation event (TGE).

First of all, our team is working hard right now to polish the Papyrus MVP and will release it in a few weeks on Ethereum testnet. The MVP will consist of a simplified ad network based on Papyrus technologies, where advertisers can run simple ad campaigns for tokens and publishers can set up ad placements and earn tokens, while Papyrus provides end-to-end transparency and manage payments through smart contracts.

The MVP will utilize Papyrus’ channel layer for data scalability, and everyone will be able to see our technology in action. We will start publishing updates on that process. After releasing its MVP, Papyrus is going to launch the private part of the second TGE.

We are also working on a Papyrus technical white paper that should be ready in a few weeks and will describe our technologies in more detail as well as provide an updated development roadmap.

We believe that our community is of greatest importance for the success of our project, and we want to make our PRP token holders and early supporters happy. That is why we are glad to announce an update to our policy regarding the PRP:PPR conversion ratio.

It was defined in our terms and conditions that the conversion of PRP to PPR would be based on an exchange ratio of 1:24. But since the end of our first TGE, there have been extreme fluctuations in exchange rates and, in general, the ETH and BTC rates have increased significantly. With that in mind, the Papyrus team decided to adjust the PRP:PPR conversion rate to account for the growth of the BTC and ETH rate.

To calculate the new effective exchange rate, we are going to take the closing rate of BTC and ETH (according to the open data from Cryptocompare.com) at the end of TGE Round 1 (November 2, 2017) and the closing rate at the beginning of the private part of TGE Round 2 (the exact date will be confirmed).

The effective exchange rate for PRP:PPR will be calculated by multiplying the ratio 1:24 by the growth of the ETH and BTC prices between the end of TGE Round 1 and the start of the private part of TGE Round 2 weighted in proportion to the volume of tokens purchased in BTC or ETH. The formula will be:


where

A = 75,7531531% (percentage of tokens sold for ETH);

B = 24.2468469% (percentage of tokens sold for BTC);

X1 — (closed ratio ETH / USD 2/11/2017);

Y1 — (closed ratio BTC / USD 2/11/2017);

X2 — (closed ratio ETH / USD on the date of Private part TGE 2 launch);

Y2 — (closed ratio BTC / USD on the date of Private part TGE 2 launch).

So, if BTC and ETH prices are higher than their closing prices on November 2, 2017 — the conversion ratio will be higher, and PRP buyers will be compensated for that growth. According to the formula, the exact exchange rate will not be lower than 1:24 even if BTC and ETH prices go down.

The Papyrus team believes that this is fair to all contributors. We put our contributors’ interest first as we consider them the most valuable source of inspiration and support.

We are glad to have you with us. Stay tuned for updates — there will be even greater news soon!

Why cooperation matters - especially in digital ad market - in our new blog post:
https://blog.papyrus.global/digital-advertisings-new-leap-may-be-a-cross-industry-alliance-a819ffee7df4

Thank you for you question,

First of all, the main thing about Papyrus is that it is aimed at the whole market of digital advertising, in order to implement the comprehensive solution for its major flaws, such as fraudulent activities, poor advertisement supply chain transparency, brand safety violations and more. Papyrus platform is open and designed for swift integration into the ecosystem of digital advertising, providing pure and mutually beneficial experience for advertising companies, platforms and end-viewers. To deal with such challenges, we have managed to develop a unique solution, linked with blockchain scaling, capable of processing of billions of advertising events per day. There is no analogue solution yet created.

Ad Hive, on the other hand, is strictly aimed at very specific market section of native advertising of video blogging\streaming. It also uses blockhain technology - as a core for its ad supplier-influencer communication, however, we don’t find the goals, functions and purposes of their and our platforms easily comparable.  We are open to any cooperation with any market participants, if it is transparent and brings valuable solutions for the future of digital advertising industry.

The Papyrus team does their best to make our platform bigger and better every day, we are also happy to announce that major news coming in 2 weeks. Stay tuned!

Hi guys,

I am currently writing a comprehensive review on AdHive ICO. Somebody in their thread asked about whether you work together or compete against each other in any way. Here's the screen shot of that message - http://joxi.ru/12Mgq7aH4J7Byr.

The admin there did not comment on this.

Would you be so kind as to tell us about how you compare against AdHive and whether you are going to compete or complete them.

Surely, you don't define yourself against the competitors that either exist or plan to ico in the future. But, it's just that I've read all the documents on them and want to understand whether you are a competitor or not, coz as of now it seems that they have no direct competitors. So, if you ARE a competitor, this will help me learn more about the differences between you two and possible garner some valuable insights from it.

I also saw that you are planning to ico in June, so I am not asking about your ICO right now, coz it's too early.

After the end of the crowdsdale. (not earlier than June)

i have  prp in my eth wallet . when can i change my token??how??

I also have tokens in my wallet, but you will not be able to transfer it to another wallet, they're frozen

What do you mean "The coins are still frozen"? I have the coins on my wallet..
How it works?
Thanks

Papyrus ICO has decentralized identity and reputation management for all market players.
https://icoclap.com/papyrus

The coins are still frozen until the second quarter, if you mean bounty rewards, wait