But once child chain pruning is delivered (testnet is planned still for late 2019 and mainnet for 2020), that would provide a crucial "maintainance cost" advantage to other blockchains, as initial blockchain download and full node RAM/disk space requirements would be much lower than for coins which do not offer that feature (the only exception is actually Cryptonite, an even much more smaller altcoin which has a similar system but without child chains).
But generally speaking, I think the coin has not a problem related to missing features, but more of a communication problem. This thread, for example, is practically deserted, the Ardor forum has low activity, and there is confusion between the NXT and ARDOR brands (while Ardor isn't a particularly bad name, I would have preferred it to be called simply "NXT 2.0" as originally intended, but they cited intellectual property problems because of other NXT-named brands). And many ask themselves what the IGNIS token is meant for - the answer is actually that its utility depends also on the pruning feature as it would enable a lightweight payment sub-chain.