What is Bat(BAT) Coin? - Everything you need to know Digital advertising is adopted worldwide in every field which is also a great source of revenue for the organizations but currently, it has been monopolized by big firms like Facebook and Google. These organizations get the vast advantage of it as they hold approximately 73% of the market share of the total ad revenue globally.
Thus, to overcome this, Bat coin came into existence.
What exactly is Bat coin?Bat stands for Basic Attention token. It is the blockchain-based digital advertising token which is running on Ethereum. Basically, Bat coin cuts the requirement of middlemen while doing advertising and it makes the advertising process more effective by paying users to view the ads and also publishers receive the revenue directly.
Bat coin was launched in March 2017. By ICO’s, they raised the fund of around $35 million within 30 seconds.
Their main goal is to fix the issue with current digital advertising system in which users are getting tracked without their knowledge and later that could be the reason of fraud due to which the publishers need to face major consequences.
The Team behind Bat coinBrendan Eich is the founder and chief visionary of the Bat coin. Brendan is the person who created JavaScript and co-founded the Mozilla project leading to Firefox.
Apart from that, this team involves advisors named Zooko Wilcox, founder, and CEO of Zcash and Ankur Nandwani, product manager at Coinbase.
How does Bat coin work?To use the BAT, the web browser named Brave is required which is created by the BAT development team. So, basically, it is based on Smart contracts and using which, the advertisers send ads to the users in a locked state with a certain token payment. After seeing that ad, the user will get some portion from the received token payment.
Moreover, in between, Brave browser also get some token payment and the final remaining token payment will be credited to the publisher who hosts the ad.
Bat can be used in the browser for premium articles, donations to providers and other kinds of data services.
Where to buy Bat coin?It can be purchased within pairs with Bitcoin (BTC) from any of the exchanges like Bittrex, Binance and Liqui or it can also be paired with Ethereum.
Otherwise, a user can first purchase Bitcoins and later on it can receive BAT in exchange for those coins from the mentioned exchanges.
Once a user starts using the brave browser, he can receive those BAT and early users are being rewarded with up to 5 BAT.
Where to store Bat coin?
Let’s understand the Brave browser in detail
Benefits of Bat Coin
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